Matt Janssen by Bruce Weber!

More of Simon for Acqua Di Gio by Bruce Weber!

Directors Cut... Simon Nessman for Acqua di Gio by Bruce Weber

"Acqua di Gio" – Giorgio Armani from Bruce Weber on Vimeo.

Simon Nessman in "Wet and Wild" for Giorgio Armani by Bruce Weber

Bruce Weber: Wet and Wild on Nowness.com.

Mode-Moment | Simon Nessman's Triumph!

Mode Models discovery, British Columbia's Simon Nessman, stars in the new fragrance campaign for Giorgio Armani Acqua Di Giô Essenza photographed by Bruce Weber and styled by Joe McKenna.

This is without doubt one of the most desired opportunities in the modelling industry, and absolutely seals Simon as this generation's iconic male model.

It's a major Mode-Moment for us to say the least.  We are so incredibly proud of how far Mr. Nessman has come and extremely excited to see where his career will take him in future decades.