Thursday, April 19, 2012

Mercedes Benz StartUp!


Tuesday night was the Western Canadian finals the Mercedes Benz StartUp competition.  100 invite-only fashion professionals watched the 5 semi finalists compete for a chance to show at Toronto Fashion Week.  We are SO EXCITED to announce that the Western Canadian winner is mode's own Malorie Urbanovitch!  Here are some photos from the night, and click here to find out more about the Mercedes Benz StartUp!







Reyel Reid
Malorie Urbanovitch






Rachel Bokenfohr
Eliza Faulkner






Lacey Penner
Malorie Urbanovitch





Sydney Killoh
Nicole Campre






Andrea Heppleston
Nicole Campre






Jo Clark
Eliza Faulkner






Cassandra Turnbull
Nicole Campre





Milli Teyema
Lauren Bagliore






Court Baker
Malorie Urbanovitch






Danielle Goudreau
Nicole Campre






Kendall Shea
Malorie Urbanovitch






Jo Clark
Malorie Urbanovitch






Rachel Bokenfohr
Malorie Urbanovitch





Sherry Alag
Lauren Bagliore






Rachel Bokenfohr Backstage






Sydney and Jo Backstage






Andrea Backstage






Court Baker Backstage






Sherry Alag Backstage






Lacey Penner Backstage






Kendall Backstage






The mode team!


Cammielle Best, Hailey Poole, Nickol Walkemeyer and Michael Meneghetti






Suka's Alisha Schick and Janis Galloway from Dress me Dearly






Super stylist Leah Van Loon!






Malorie Urbanovitch after presenting her collection to the judges






Michael and Malorie celebrating the win!






Hailey and Cammielle from mode






Style Guy and StartUp judge Jared Tabler!






The judges! 
Including Stanley Carroll, Robin Kay from the FDCC, Caroline Gault from Fashion Magazine, Louise Dirks from Gravity Pope and more!






Malorie and Michael